Blackmores: Australia’s No.1 natural health brand^ was founded in the 1930s in Queensland, Australia. Under founder Maurice Blackmore’s dreams and dedication to leadership, we are proud to be pioneers in natural healthcare and remain committed to delivering new and innovative products, reliable health information and unsurpassed quality to our customers.
2009-2023 Blackmores has won the “Reader's Digest Most Trusted Vitamin and Supplement Brand”. Reader's Digest commissions The Trusted Brands Survey as “a measure of brand preference in Australia”. The survey polls Australians to rank brands on trust levels.
Our naturopathic heritage has a strong influence on the way we approach health conditions and maintenance of wellbeing. Blackmores’ unrivalled heritage and philosophy are at the heart of who we are today and guides our holistic approach to health and wellbeing.
Blackmores combines scientific evidence and conventional wisdom, in order to provide a more natural way for customers to promote health. Whether the enterprise as a whole or individual employees, from the provision of products and services as well as commitment to the natural environment, we are committed to becoming the industry leader.
To pursuit optimal health requires knowledge based on reliable and trustworthy information. We understand that you have to make decisions for your physical and mental health every day, it is our desire to provide you with more wisdom to help you make the right decision.
Blackmores Group is a wholly owned subsidiary of Kirin Holdings and the cornerstone brand of the Kirin Health Science business.
^Blackmores calculation based in part on data reported by NielsenIQ and IQVIA through the IQVIA™ & NielsenIQ© RMS Sell Out Service for the Pharmacy & Grocery Database, Vitamins and Supplement Segment for the 52 week period ending 11/03/2023 for the Australia Grocery Pharmacy market according to the client defined product hierarchy.
Our core values
Blackmores is committed to provide the world's best natural therapies solutions to improve the lives of customers, and become the preferred health food brand. We utilize traditional knowledge and transform by using innovation, quality research and significantly increase efficacy of complementary medicine. Our enthusiasm and belief in a natural, holistic approach to health inspires us to excellence in everything we do.
We are honest, trustworthy and committed to the highest standards of personal, professional and business behaviour.
We treat each other with fairness, dignity and compassion and we embrace diversity.
As a company, in teams and as individuals, we use our wisdom, experience and knowledge to inspire and influence everyone to be their best.
Our actions demonstrate our care, respect and compassion for our people, the broader community and the environment.
Blackmores was founded in the 1930s by a British immigrant Maurice Blackmore (1906-1977). With a forward-looking concept of health and enthusiasm, Blackmores became Australia's first health food brand, and has been an industry leader in Australia for more than 80 years.
Maurice Blackmore's (1906-1977) belief in the health-giving properties of herbs and minerals led him to develop a whole system of healthcare based on naturopathic principles. His views on natural health, preventive medicine, the environment and recycling were nothing short of radical in the 1930s, and his work opened the doors to new ways of treating illness and maximising health.
Maurice was also responsible for starting one of Australia's first health food stores in Brisbane in 1938 and he worked with colleagues and friends to establish the first naturopathic colleges and professional associations in the country. His beliefs are still valid today and his teachings are incorporated into the training programs of many natural health practitioners.